Many organisations are transitioning to a more flexible approach to networking, with the aim of improving collaboration – both internally and externally. An engaged network of stakeholders is one of the key prerequisites for (business) success, but the development of professional relationship management a relatively new discipline and can be complex.

Protocol to Manage Relationships Today shows that protocol:

• Increases the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, allowing for organisations to access the ‘right’ networks and build reciprocal relationships with the most valued stakeholders.
• Deepens relationships. In a world where there is so much focus on pragmatism when building relationships, protocol focuses on the common ground to gain value.
• Can be used as a valuable tool in our post COVID-19 era, where the need for space and time to build real and authentic relationships is well-understood.

The book describes how proven values fit perfectly into today’s society, in which modern organisations strive to build effective relationships and communities.